Unifying Data to Drive Impact for EWC

Data & Analytics Retention Marketing Strategy & Consulting Klaviyo

33%

Increase in daily new subscribers

50%

Increase in revenue from SMS channel

Overview

European Wax Center partnered with Maze to streamline its marketing technology stack and create a more connected, data-driven customer experience. By consolidating platforms, enhancing data architecture, and aligning systems across channels, Maze enabled smarter segmentation, simplified workflows, and more effective multi-channel marketing.

Platform Consolidation

Unified email and SMS within Klaviyo to streamline execution and simplify campaign management

Data Integration

Replaced legacy systems with Rudderstack and Snowflake, enabling clean and connected customer data across channels

Smarter Marketing

Enabled cohesive multi-channel campaigns with improved personalization, segmentation, and operational efficiency

Creating a Connected Marketing Ecosystem

European Wax Center faced growing complexity across its marketing stack, using Attentive for SMS, Klaviyo for email, and Amperity as a CDP. These fragmented systems created redundant workflows, inconsistent customer data, and challenges in scaling personalized, cross-channel experiences. Maze stepped in to re-architect the ecosystem, migrating all marketing to Klaviyo for both email and SMS and implementing Rudderstack as a CDP, which was seamlessly integrated with Snowflake’s data lake.

With this new foundation, Maze enabled a more agile, insight-driven approach to marketing. Marketers gained access to accurate, unified customer data and the tools to create highly targeted, cohesive campaigns across email and SMS. The result was a leaner, smarter marketing operation empowered to drive personalization, performance, and growth at scale.

Decorative background image for quote slider

It was really great working with the Maze team. They were approachable and extremely skilled at what they do. It was a very cool experience to work with such a great team.