Bringing Candle-lite D2C on Shopify

Shopify Performance Marketing Strategy & Consulting Retention Marketing eCommerce Development

54%

Increase in revenue via the D2C channel

277%

Increase in conversion rate from initial site launch

Overview

Candle-lite, a legacy B2B brand, partnered with Maze to launch its first-ever direct-to-consumer business. Maze built a strategic roadmap, launched a Shopify Plus site, and developed a fully integrated marketing and operations plan. Speed, efficiency, and long-term independence were prioritized, ensuring the business saw ROI quickly.

D2C Strategy

Built a go-to-market plan from the ground up including platform selection, fulfillment, and financial modeling

Shopify Implementation

Launched a fully integrated Shopify Plus storefront with streamlined systems and minimal dependency on outside resources

Marketing Activation

Led acquisition and retention marketing efforts post-launch driving traffic, engagement, and repeat purchases through paid media and lifecycle strategies

Lighting the Way to D2C Success

Candle-lite partnered with Maze to bring its century-old brand into the DTC space with a scalable, user-friendly solution. We developed a full go-to-market strategy including financial modeling, platform selection, site build, fulfillment, and marketing, all tailored for a lean internal team.

In under four months, Maze launched a Shopify Plus site backed by efficient, automated systems. We supported Candle-lite in meeting EBITDA goals, executed on marketing initiatives, trained their team, and ensured they could scale independently. The result: a high-performing DTC business built for sustainable growth and modern customer engagement.

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Maze went above and beyond to partner with our company and design an eCommerce experience that exceeded our expectations. They brought years’ worth of valuable eComm knowledge from design, integrations, logistics, and forecasting to help us launch a program in under four months that is surpassing our revenue goals. They continue to support our team with valuable insights, marketing, and strategic support.