Performance Marketing for Brand Expansion

Retention Marketing Performance Marketing CRO Strategy & Consulting Klaviyo Recharge Shopify

32%

Increase in revenue

15%

Increase in conversion rate

Overview

Maze partnered with Recess to optimize their Shopify, Klaviyo, and Recharge tech stack and drive scalable growth. After conducting a full audit, Maze identified inefficiencies in automation, segmentation, and email performance, then revamped the strategy with personalized flows, data-driven targeting, and Recharge-powered insights. We provided hands-on Klaviyo training, improved subscription logic, and advised on loyalty initiatives to boost retention. These efforts led to reduced CPA, stronger customer engagement, and a successful launch of Recess Mood, demonstrating how strategic refinement and execution can unlock the full potential of a modern commerce stack.

Tech Optimization

Audited Recess’s commerce tech stack to uncover growth opportunities and streamline systems for long-term scalability

Email Overhaul

Refined Klaviyo workflows, improved segmentation, and enhanced email strategy to increase engagement and drive conversions

Team Enablement

Provided hands-on training to empower Recess’s team with the tools and best practices needed for sustainable success

80%

Increase in revenue from email channel

75+ Hours

Spent directly training the Recess team on new technology and best practices

Strategy Meets Execution

Recess, a rising name in the beverage and wellness space, partnered with Maze to build on their organic momentum and scale efficiently. Although their tech stack (Shopify, Klaviyo, and Recharge) was modern and robust, it wasn’t being fully leveraged to meet their ambitious growth goals.

Maze began with a full audit of Recess’s commerce and marketing operations, uncovering opportunities to streamline workflows and boost performance. We improved Klaviyo automations, revamped email strategy with clearer calls to action and personalization, and leveraged Recharge data for smarter segmentation. To ensure long-term success, we provided weekly Klaviyo training, optimized subscription flows, and advised on loyalty initiatives, all contributing to stronger engagement, reduced CPA, and the successful digital launch of Recess Mood.

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We are very thankful to the Maze team for everything they did to help scale our eCommerce business. It was a pleasure working with them and we think very highly of their team.