Streamlining Email Marketing with Klaviyo Migration

Retention Marketing Klaviyo

78%

Reduction in TCO from ESP migration

Brands migrated to Klaviyo

Overview

Coty, a conglomerate of world-class beauty brands, faced significant challenges with their antiquated email service providers, which hampered their marketing capabilities and stifled business responsiveness. Struggling with a lack of integration, limited functionality, and time-consuming operations, they sought a solution that could unlock untapped opportunities and streamline their direct-to-consumer (DTC) email automations.

Seamless Migration

Migrated Coty’s brands to Klaviyo with zero disruption, preserving key data and unlocking modern marketing capabilities

Integrated Ecosystem

Unified Coty’s tech stack to harness engagement data enabling smarter, faster decision-making across channels

Enhanced Automation

Implemented high-performing DTC email automations that improved efficiency, reduced delays, and empowered Coty’s marketing team

Empowering Coty Through Marketing Modernization

Coty, a global beauty leader, partnered with Maze to overcome critical marketing and operational roadblocks caused by legacy systems and fragmented technology. Their internal teams struggled with limited autonomy, slow processes, and a lack of actionable insights, hindering their ability to respond quickly to market demands. Maze led a seamless migration of Coty’s brand portfolio to Klaviyo, ensuring data integrity and workflow continuity while minimizing disruption.

Post-migration, we enhanced Coty’s marketing ecosystem by integrating Klaviyo with key platforms to unify data and unlock performance insights. We also implemented best-in-class DTC email automations, empowering Coty’s marketing team with the tools and agility needed to execute high-impact campaigns faster and more effectively. The result: streamlined operations, smarter engagement, and a foundation built for scalable growth.

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Partnering with Maze has been transformative for our retail brands. They have meticulously built all of our brand sites on Shopify Plus and seamlessly migrated our ESP to Klaviyo. We are incredibly impressed with the results and grateful for Maze’s unwavering dedication to our partnership