Shopify Solutions for Global Beauty Brand

Shopify Merchandising eCommerce Development Recharge

$1.2B

Annual revenue generated via Coty's eCommerce business

Service providers implemented to drive efficiency and lower operating costs

Overview

Coty, a leading name in the beauty industry, embarked on a journey with us to transform and elevate the digital experience of its diverse brands. Entrusted with the pivotal role of optimizing their eCommerce platforms, our focus was to seamlessly transition Orveda, innovate for CoverGirl, and revamp site merchandising for Kylie Cosmetics and SKKN BY KIM, all on the robust Shopify Plus eCommerce platform.

Shopify Theme Development

Maze crafted a custom Shopify theme for Coty’s Orveda, enhancing site performance and laying the foundation for long-term growth

Optimized Integrations

Implemented Global-e, Recharge, and Yotpo across Coty brands, boosting functionality while preserving premium customer experience and site performance

Cross-brand Support

Expanded relationship to include Shopify enhancements and new features across Coty’s global brand portfolio to drive innovation and elevate performance

30%

Annual commerce platform cost savings

7

Different brands supported

Scaling eCommerce for Coty

As one of the world’s largest beauty companies - home to household names like CoverGirl, Kylie Cosmetics, SKKN BY KIM, and Orveda - Coty needed a strategic partner to optimize performance and deliver best-in-class experiences across its brand ecosystem.

Our work began with a full Shopify Plus migration and custom theme development for Orveda, Coty’s high-performance luxury skincare line, laying the foundation for future scalability and seamless performance. From there, we brought innovation to the forefront for CoverGirl, enhanced site merchandising and content strategy for Kylie Cosmetics, and elevated SKKN BY KIM’s customer experience with advanced Shopify features. Through cross-brand collaboration, streamlined integrations, and a sharp focus on growth, our team helped Coty push the boundaries of beauty eCommerce at scale.

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Partnering with Maze has been transformative for our retail brands. They have meticulously built all of our brand sites on Shopify Plus and seamlessly migrated our ESP to Klaviyo. We are incredibly impressed with the results and grateful for Maze’s unwavering dedication to our partnership