Modernizing Marketing at Scale with Iterable

Strategy & Consulting Retention Marketing Iterable

50%

Reduction in TCO for ESP platform

3+ years

Length of the ongoing relationship between Maze and Fullscript

Overview

Fullscript partnered with Maze to overhaul its legacy marketing systems and unlock scalable, independent growth. By replacing outdated platforms like Marketo and Postmark with Iterable, Maze empowered the marketing team to launch sophisticated campaigns quickly, driving efficiency, innovation, and cost savings across the board.

Platform Upgrade

Replaced legacy tools with Iterable to modernize Fullscript’s marketing stack and eliminate technical bottlenecks

Team Enablement

Enabled marketers to independently launch campaigns, reducing development dependency and increasing agility

Smarter Campaigns

Deployed automated journeys like refill reminders and abandoned cart flows to enhance user engagement and retention

Powering Scalable Marketing Innovation

Fullscript partnered with Maze to modernize its marketing operations and unlock greater agility and efficiency. By implementing Iterable, Maze equipped Fullscript’s marketing team with a flexible, user-friendly platform enabling them to independently build, launch, and scale sophisticated campaigns without developer support.

The results were immediate and impactful. The team gained the ability to quickly execute high-value automations like abandoned cart recovery, refill reminders, and new prescription flows. Beyond cost savings, the collaboration empowered Fullscript to move faster, optimize engagement, and focus on long-term marketing innovation with confidence.

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The Maze team is highly responsive to our business needs, providing comprehensive understanding of our B2B2C platform. Their understanding of our business and marketing stack makes it easy to return for challenges, and their responsiveness to requests is appreciated.