Powering Quest’s Next Chapter on Salesforce Commerce Cloud

Merchandising Salesforce Commerce Cloud eCommerce Development CRO

>100%

Of first year revenue goal achieved by new D2C unit

3+ years

Length of the ongoing Maze and Quest relationship

Overview

Quest Diagnostics partnered with Maze to accelerate and strengthen a critical eCommerce initiative. Tasked with re-architecting the Salesforce Commerce Cloud (SFCC) environment and optimizing the project roadmap, our team helped align strategy, execution, and stakeholder expectations. Through collaborative planning and agile execution, we successfully launched the site ahead of the revised timeline, delivering long-term stability, scalability, and performance.

Site Launch

Re-architected and optimized SFCC to support the successful launch of Quest’s new digital business unit

Speed to Market

Collaboratively refined the roadmap and delivered a high-performing site one month earlier than the expected launch date

Ongoing Enablement

Provided post-launch support, team training, and SOPs to ensure long-term operational success across IT and merchandising

Enterprise Launch, Expert Execution

Quest Diagnostics engaged Maze to bring a new digital business unit to life quickly and confidently. Our multidisciplinary team of developers, QA engineers, DevOps, and product specialists assessed the in-flight project, refined the roadmap, and re-architected the Salesforce Commerce Cloud (SFRA) codebase to ensure a scalable, high-performing platform. Working in close collaboration with stakeholders, we launched the site one month ahead of the revised schedule.

Following the launch, Maze remained embedded with Quest to support operational enablement and knowledge transfer. We developed SOPs, trained IT and merchandising teams, and ensured adoption of a powerful technology stack including Salesforce OMS, Mulesoft, Marketing Cloud, Avalara, One Trust, MixPanel, Tealium, and Cloudflare. The result: a successful new business line, fully equipped for long-term digital growth.

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[Maze's] passion for SFCC and site merchandising is highly commendable. Any project we throw at Maze, whether it be a roadblock or something we can’t figure out, they pick it up with ease and quickly find a fix or give us options for future solves for our development team.

[Maze] can work with our eCommerce team, product teams and development teams easily which makes them a great asset to any site merchandising program! The Maze team has made the beginning of 2023 great with their skills, passion and dedication to our business.

The Maze team has made the beginning of 2023 great with their skills, passion and dedication to our business. It truly has been a pleasure working with Maze on [merchandising]. The Maze team was already familiar with our business, so this was a perfect progression with our partnership with [their team].

Maze provided sound technical guidance on our conversion rate optimization and Salesforce migration strategies. They are excellent strategic thinkers based on their deep implementation experience.