Supporting an Enterprise SFCC System for Forever 21

Salesforce Commerce Cloud eCommerce Development Dynamic Yield

90%

Reduction in SFCC OMS/OCI defect tickets

75%

Millennial customers reset password on SMS vs 10% via email

Overview

Maze collaborated with Forever 21 to enhance their digital commerce experience by upgrading their SFCC eCommerce store, and supporting their operations on an ongoing basis. We also integrated Dynamic Yield to introduce sophisticated personalization capabilities, ensuring a more tailored and dynamic shopping experience for their customers.

Site Optimization

Streamlined Forever 21’s SFCC architecture and codebase to enhance site performance, scalability, and conversion

Loyalty Integration

Integrated Yotpo Omni Loyalty and executed mobile-focused CRO tests to drive customer retention and engagement

Smart Testing

Leveraged Dynamic Yield to A/B test and implement high-impact UX improvements that boosted conversion rates

Modernizing a Fast Fashion Giant

Forever 21 partnered with Maze to optimize their digital infrastructure and elevate the customer experience on Salesforce Commerce Cloud. We improved site architecture, streamlined the OMS/OCI systems, and introduced SMS password reset to better serve millennial shoppers. Our team also enhanced DevOps workflows, enabling faster, more reliable releases.

To drive growth, we integrated Yotpo’s Omni Loyalty platform and ran CRO tests focused on mobile UX. Using Dynamic Yield, we executed high-impact A/B testing to uncover conversion opportunities. Despite platform investment constraints, Maze delivered scalable improvements that improved Forever 21's digital presence.

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Maze has been a great SFCC partner for Forever 21. They helped the F21 digital teams deliver strategic initiatives while also maintaining the website experience.