Unlock Success with the Maze Site Merchandising & Content Management Team on your Shopify Site
Chloé Serrato
February 6, 2024
In the ever-evolving world of eCommerce, effective site merchandising and content management play a vital role in driving success. Shopify, being one of the leading eCommerce platforms, provides a robust foundation for businesses to thrive and a site merchandiser from Maze can help you leverage its power.
Site merchandising and content management involves optimizing the presentation of products on your online store to enhance the customer experience and drive sales. It encompasses strategic product placement, effective content management, and utilizing analytics tools for data-driven decision-making.
How can I tell the difference between a well-merchandised site vs. one that isn't?
A well merchandised site:
Enhanced User Experience: A well-merchandised Shopify site provides a seamless and intuitive browsing experience, making it easier for customers to find products they're looking for.
Intuitive Navigation: Easy-to-follow menus, well-organized categories, and efficient filters create a seamless navigation experience.
Engaging Product Pages: High-quality product images, detailed descriptions, and strategic placement of information on product detail pages (PDPs) enhance customer engagement.
Increased Conversions: By strategically placing products, utilizing navigation, and optimizing search functionality, you can significantly increase the likelihood of converting visitors into customers.
Optimized Search: A well-merchandised site utilizes tools like Algolia for improved onsite search, ensuring that users quickly find relevant products.
A poorly merchandised site:
Confusing Navigation: Lack of categorization, unclear menus, and missing filters can lead to a frustrating user experience.
Inconsistent Product Information: Outdated product availability, pricing errors, or incomplete descriptions can deter potential buyers.
Limited Search Functionality: Poorly optimized onsite search may result in users struggling to find products, leading to a higher bounce rate.
What does success look like and how do we measure site merchandising efforts?
Conversion Rates: Measure the percentage of site visitors who make a purchase, indicating the effectiveness of merchandising strategies.
Average Order Value (AOV): Increasing the AOV by encouraging customers to buy more can contribute to overall revenue growth.
User Engagement: Track metrics like time spent on the site, page views, and bounce rates to gauge user interest and satisfaction.
Sales Growth: Overall increase in sales is a clear indicator of successful site merchandising efforts.
How can the Maze team help?
Here are key ways the Maze site merchandising & content management team can help with your eCommerce site merchandising strategy and content management efforts on the Shopify platform.
Site Merchandising Strategy & Optimization Our site merchandising team can help with data-driven decisions by leveraging Shopify's analytics tools. We can track user behavior, monitor sales trends, and identify opportunities for improvement on your site. We’ll also regularly analyze data for continuous optimization of the site's performance and implement it into the site merchandising strategy.
Products Our site merchandising teams' expertise lies in managing and creating products. We can take the information you provide and give suggestions on information that would be beneficial to the customer and should be featured on a PDP. Does your team have the strategy part down? We can setup products with images and product details you provide. Plus, we can manage the backend setup of the products in Shopify.
Managing Product Inventory & Details We can help you keep product information accurate and up-to-date. We will regularly review and update product availability, pricing, and descriptions.
Navigation and Collection Management Our team can also create a seamless and intuitive navigation experience that can help drive conversion. We are experts in assigning products into categories, creating easy-to-follow menus, and implementing filters to help customers find what they're looking for quickly.
Content Management Beyond product pages, we can help you build landing pages, manage the homepage, and setup blog pages utilizing Shopify’s themes and templates.
Utilizing Shopify Apps We have experience with apps that improve the overall shopping experience. We have worked with tools that assist with personalized product recommendations, hot spot technology that showcase products used on a model, and onsite search apps.
Product Recommendations We can manually build out a strategy per product for product recommendations or utilize tools that assist in creating a personalized shopping experience. We are well-versed in multiple apps that utilize AI for personalized product recommendations and can implement, manage, or recommend one of these tools for your team.
Onsite Search If you use a tool like Algolia or Shopify’s native search functionality, our team can analyze search performance and help improve the results on onsite search queries.
Discounts & Promotions We can setup discounts on the site for monthly promotional offers such as friends & family, holiday-related offers, Black Friday, Cyber Monday, and more. We will also setup and manage the site updates associated with your sales. Our team takes it a step further and will thoroughly QA all discounts and site updates before the official go-live date.
SEO Our site merchandising & content management team can add in keywords, descriptions, meta tags, and image alt text into the Shopify platform to help drive SEO. We work closely with SEO teams to implement on PDPs, PLPs, and landing pages. We leverage Shopify's built-in SEO tools to enhance the online presence of the store.
In the dynamic world of eCommerce, the role of a site merchandiser is indispensable. By leveraging the powerful features of the Shopify platform and Maze’s expertise, we can help create a compelling online presence, drive sales, and seamlessly help your eCommerce team with all their site merchandising and content management needs.
