Vince Santo, our CEO, just published a new piece in Retail Business Review.
Vince has spent 16+ years watching brands get stuck maintaining commerce platforms that no longer serve them, aware change is overdue but short on the time or budget to make it happen.
That's where Maze comes in. We start by mapping where a brand wants to go against where its systems and people actually stand today, then build a transformation roadmap that sequences the work by priority and funds itself with quick wins along the way.
"They were essentially 'stuck,' knowing change was necessary but lacking the resources and know-how to implement it," Vince writes. "We launched a campaign to help our clients to #GetUnstuck, and this message resonated with many of our clients and prospects."
Vince also weighs in with his perspective on AI, seeing it as a driver of cost reduction and innovation, but not a replacement for the teams running commerce businesses. His advice is to treat it as a copilot and always audit its output before anything goes live.
Vince shares advice he's given his own kids and our Maze team. "Everyone must find their passion and niche, and then work hard at mastering the skill," he writes. "Life is too short, and I believe we must find challenge and enjoyment in all that we do, including work."
