Enterprise Commerce is Stuck in Complexity & Uncertainty
Technical Debt
Aging architectures (SFCC, Magento, Oracle ATG, Salesforce Marketing Cloud, etc.) and the unfulfilled promise of "connected clouds"
Exploding Costs
Expensive licensing and maintenance with unclear ROI, long-term commitments
Migration Paralysis
Fear of change, risk, and operational disruption
Vendor Confusion
Unclear platform roadmaps, buzzword overload, and lack of innovation
Ask yourself this:
Speed
Does it take months and quarters to add features?
Innovation
Is your platform keeping pace with changing customer behaviors?
Empowerment
Are marketing and merchandising teams reliant on IT to make changes?
Growth
Is your platform a growth enabler or obstacle?
Are you a software company?
Focus on your core competencies: brand, product, marketing, and merchandising.